Robservations on the media beat:
Six months to the day after WGN America launched a primetime newscast from Chicago, Nexstar Media Group is rebranding the cable network and rolling out three new shows. Entertainment programming still occupies daytime hours, but the whole network is being renamed NewsNation, effective today. Weeknights will now feature "NewsNation Early Edition" with Nichole Berlie at 5 p.m., "The Donlon Report," a mix of news and interviews anchored by Joe Donlon at 6 p.m., a reduced two-hour version of "NewsNation Prime" anchored by Marni Hughes and Rob Nelson at 7 p.m., and "Banfield," a one-on-one interview show hosted by Ashleigh Banfield at 9 p.m. According to Nielsen figures, NewsNation attracted an average of 55,000 viewers from coast to coast in February — down more than 30 percent from its opening month and down more than 75 percent from WGN America's ratings one year ago. NewsNation launched September 1 with a promise to be “100 percent absent of bias,” in the words of Nexstar chairman and CEO Perry Sook. The company did not disclose until February that it had retained former Fox News senior executive Bill Shine as a consultant. Shine also served as White House communications director for former President Donald Trump. Continue reading










