Robservations on the media beat:
Fox-owned WFLD-Channel 32 announced plans Thursday to expand “Good Day Chicago” by 30 minutes — starting at 4 a.m. Monday through Friday — effective April 10. It means an earlier wakeup call for news anchors Kristen Nicole and Natalie Bomke. “Our energetic team is ready to deliver up-to-the-minute news, traffic and weather reports that prepare early-rising commuters to take on the day,” Matt Piacente, vice president and news director of Fox 32, said in a statement. Nielsen figures for March showed “Good Day Chicago” averaging a 0.9 rating (31,167 households) from 4:30 to 10 a.m. weekdays. Tribune Broadcasting WGN-Channel 9 and NBC-owned WMAQ-Channel 5 already start their morning newscasts at 4 a.m. Representatives of ABC-owned WLS-Channel 7 and CBS-owned WBBM-Channel 2 said they have no plans to do so at this time. Continue reading