Privacy Policy

This privacy policy was last updated July 6, 2017.

Paddock Publications, Inc. ("Paddock Publications"), the operator of, respects the privacy of individuals who visit our site. This Privacy Policy outlines the information that we collect through and how we use that information, so that you can decide whether and how you wish to provide information to us. In adopting this Privacy Policy, our intent is to balance our legitimate business interests in collecting and using information obtained through with your reasonable expectations of privacy.

Your use of this site tells us you have read and accept the practices outlined in this Privacy Policy.

Privacy Policy Quick Links:

  1. What information does Collect?
  2. How does Paddock use and share information collected through
  3. What choices do I have about Paddock collecting, using, and sharing my information?
  4. Security
  5. Changes


What information does Collect?

Personally Identifiable Information: Personal data is collected when users voluntarily provide information to, for example in registering for e-mail communications or other services, entering contests or sweepstakes, or answering surveys. During these activities, may request information such as your name, e-mail address, residence address, phone number, date of birth, subscriber status, and credit card number (when purchasing products or services). We may also ask you for other information at other times.

You can choose not to provide certain information, but then you may not be able to take advantage of all of our web site's features.

Anonymous and Aggregated Information: Anonymous and aggregated information, such as which web pages users access, the number of daily visits to, and anonymous responses to survey questions, is automatically collected through various methods. In the course of using, we may also automatically track certain information about you. This information includes the URL that you just came from, the URL you go to next, and the Internet browser you are using. This statistical information is important to allow us to evaluate and improve the services we provide, to monitor the site's performance and to make it easier for visitors to use

Use of Cookies: The site also uses "cookies" to collect information. A cookie is a small data file that most web sites write to your computer's hard drive or memory for record keeping purposes when you visit them. Cookies allow Paddock to measure activity on the various areas of the site and improve your user experience, for example by remembering viewing preferences.

You may also get cookies from our advertisers in connection with serving advertisements. We do not have access to cookies set by third parties or the information that they may contain.

Most Internet browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent.

Information That is Not Covered by this Policy: This Privacy Policy only covers information collected at, and does not cover any information collected by any other website or offline by Paddock, its affiliates or any other company.

Through, you will be able to access information, advertisements, web sites, features, contests, sweepstakes, etc. offered by other parties. Such third party content and resources may be accessed through links to other web sites, pop-ups, frames within the site, or other technological means. Paddock will always endeavor to identify the third party source of the content. Users should review the privacy policies of those third parties before providing personally identifiable information on a co-branded, affiliated, framed or linked site. Such third parties may send their own cookies to you, and may collect data and make uses of it in a way that Paddock would not. We do not control these sites or uses, or bear any responsibility or liability for them.

Information that you choose to post on a message board, forum, or chat room is also not covered by this Privacy Policy, and is not considered a confidential communication. Please keep in mind that whenever you voluntarily disclose personal information in a public area online - for example, in a comment on one of the articles on -  that information can be collected and used by both Paddock and others. Paddock is not responsible for the disclosure or use of your name, e-mail address or other submitted information under these circumstances.

Paddock uses anonymous cookies to track information on your browsing history on, and third-party advertising networks use the information to serve ads to you on Paddock's behalf on other sites throughout the Internet. These cookies do not contain personally identifiable information, nor are they linked to any personal information collected by Paddock.

Children Under 13: In general, Paddock does not knowingly collect any personal data on from individuals under 13 years of age. If you are under 13, do not send any information about yourself to, including your name, address or e-mail address. In the event runs a contest or other program that requires submission of information from children, we will collect such information only with prior verified parental consent. If we learn that we have collected any personal information from a child under the age of 13 without parental consent, we will delete that information from our database as quickly as possible. Paddock encourages all parents to instruct their children in the safe and responsible use of the Internet.

How does Paddock use and share information collected through

Paddock's use and disclosure of information obtained through the use of will comply with the terms set forth below. In all cases, we will use your information only as permitted by law.

Paddock's Use of Information: Paddock uses both the personal and aggregated and usage information we collect for multiple purposes. For example, we use this information to fulfill orders, administer information requests and provide requested services. We may use your e-mail or other address information to contact you regarding customer service issues or billing matters. Personal and aggregated information may also be used to improve the content of, perform system administration activities, and to customize the content, advertising and layout of the site for each individual user.

We may also use your information to contact you regarding matters that we believe will be of interest to you. For example, we may send you e-mails regarding updates to, promotions or contests being conducted through the site, and services and products offered by Paddock, our affiliates, or third parties.

Please note that we may combine the information about you that we collect at with information available to us from other sources, including subscription information and information received from promotional partners or other third parties.

Disclosure of Information to Third Parties:

Affiliates and Service Providers. Paddock may share your information with our affiliated companies, including Reflejos Publications. Paddock may also disclose your information to third parties providing services on our behalf, such as web hosting companies, fulfillment houses, market research firms and business consultants. These third parties will be authorized to access and use your information only to provide services to us or on our behalf.

Unaffiliated Third Parties. Paddock may share your personally identifiable information with third parties that want to bring to your attention products, services and content that might interest you. Paddock will not, however, disclose any of your personally identifiable information to any company other than our affiliates and service providers unless we first provide you notice of such potential disclosure. If you do not want your information to be shared, you can choose not to use that particular service or, if requested, decline to have your information disclosed.

Aggregate Information. Paddock may share anonymous or aggregated user information with third parties for advertising and other purposes.

Legal Actions. Paddock may disclose user information in connection with law enforcement or governmental investigations or inquiries, to enforce compliance with the policies governing and applicable laws, and to protect and enforce the intellectual property and other legal rights of Paddock and third parties.

Sale of Business. In the event that Paddock, the bulk of its assets or one or more of its web sites is acquired by another company, Paddock may sell, transfer or otherwise disclose user information in connection with such transaction.


What choices do I have about Paddock collecting, using, and sharing my information

It is possible for you to use much of without giving us any personally identifiable information. When you do register with us or give us personally identifiable information, you will have an opportunity, at the time we collect your information, to limit e-mail communications from Paddock and from our third party partners. You can request at any time that Paddock not send future e-mails to you either by unsubscribing from the communication or by contacting us. You may also correct or update any personally identifiable information provided by contacting Paddock's Internet Department Manager by e-mail, facsimile or mail as follows:

Internet Department Manager

Paddock Publications, Inc.

P.O. Box 280

Arlington Heights, IL 60006

Facsimile: (847) 427-2869




Paddock takes reasonable measures to protect the security of the information transmitted between browsers and our web server, including using firewalls, SSL encryption technology and other security technologies where deemed appropriate by Paddock. To protect your privacy, however, please do not use e-mail or to communicate information you wish to be kept strictly confidential. You acknowledge that any transmission of data may be illegally intercepted and used by third parties. Paddock shall not be responsible for any interception of data transmitted to or from our web server.



Paddock reserves the right to change this Privacy Policy at any time. It is your responsibility to review this policy from time to time to be familiar with changes. At the beginning of the policy, we will post the date on which it was last updated. You can e-mail us with any further questions at