Robservations on the media beat:
WCCQ FM 98.3, Chicago’s No. 3 country music station, is turning back the clock. Rebranding itself “Today’s Country & The Legends,” the Alpha Media southwest suburban-based station relaunches its country format today with an emphasis on artists from the ’90s and early 2000s. “We can’t imagine a world without George, Garth, Martina, Kenny, Brooks and Dunn and so much more,” read a message to listeners. “WCCQ is a station for country folks who live life with the music up and the tailgate down. So join us as we give new life to some old friends!” In the latest Nielsen Audio survey, WCCQ tied for 30th place with a 0.5 percent audience share. Country competitors WUSN FM 99.5 tied for sixth with a 3.7 share, and WEBG FM 95.5 ranked 23rd with a 1.6 share. Continue reading





