When Michael Ferro took control of Tribune Publishing in 2016, he saw the Los Angeles Times as the crown jewel of the company and the key to his grand ambitions to create a “global entertainment brand.”
Ferro envisioned opening new bureaus in such media capitals as Hong Kong, Seoul, Rio de Janiero, Lagos and Moscow, and leveraging artificial intelligence and machine learning to revolutionize journalism. As part of his digital transformation strategy, he changed the name of the company to tronc — short for Tribune Online Content. Continue reading










