Robservations on the media beat:
Listeners aren't likely to tell the difference, but all-news WBBM 780-AM began broadcasting Thursday from a new radio tower just off Army Trail Road in Bloomingdale. In a move that took nearly two years to complete, the Entercom all-news station dismantled its former transmitter a few miles east in Itasca and sold the property to a developer for $46 million. (Here is the link to the video.) The nondescript white brick bunker and 680-foot radio tower in Itasca had been beaming WBBM’s signal since 1942. In Bloomingdale, the station now shares a transmitter site with Entercom sports/talk WSCR 670-AM. To comply with FCC requirements, the former 50,000-watt WBBM Newsradio has dropped to 35,000 watts during the daytime and 42,000 watts at night. No significant reduction in signal coverage is expected, according to the station. Continue reading