Robservations on the media beat:
WFLD-Channel 32 has begun the May sweep as close as ever to WGN-Channel 9 in key adult demographics at 9 p.m. Monday through Friday. In April, the Fox-owned station’s late news, anchored by Corey McPherrin and Dawn Hasbrouck, averaged a 1.4 rating among adults between 25 and 54 — just one-tenth behind the Tribune Broadcasting station, anchored by Micah Matere and newcomer Joe Donlon (who started April 23). Ratings analysts attribute Fox 32’s upswing to a surge in its 8-to-9-p.m. lead-in — up 30 percent in the adult demo from last year. WGN still leads in total viewership with a 3.8 rating (or 125,388 households) to Fox 32’s 2.5 rating (or 82,492 households). The current ratings period runs through May 23. Continue reading












