Tribune goes fashion forward with WWD distribution deal



Some readers of the Chicago Tribune soon will be receiving a bonus with their newspaper — WWD, the magazine many regard as the bible of the fashion industry.

Tribune Publishing this week announced a content distribution deal with Penske Media Corp., owner of the 105-year-old fashion and beauty publication formerly known as Women’s Wear Daily.

Starting in early September, WWD will be distributed 12 times a year to targeted readership of the Chicago Tribune as well as the Los Angeles Times, San Diego Union-Tribune and Sun-Sentinel of South Florida. Digital content from the publication also will appear on the newspapers’ websites.

Los Angeles-based Penske Media acquired WWD and other Fairchild Media publications from Condé Nast in 2014.

“Leveraging Tribune Publishing’s impressive reach to readers opens up an exciting opportunity for WWD and its sister publications,” Jay Penske, chairman and CEO, said in a statement. “When PMC acquired the Fairchild publications late last year, one of the first opportunities we saw for these revered brands was expanding their audience in markets beyond their traditional and deeply-rooted Manhattan readership, and in the L.A. Times and Tribune Publishing we found the right partner to take advantage of that opportunity.”

Key subscribers also will receive two issues of Penske’s Footwear News, a watches and accessories special issue, and a joint beauty-focused issue from WWD and Beauty Inc., according to the announcement. The deal will target more than 200,000 readers.