Veteran Chicago media executive John Barron, who rose from reporter to publisher in his 17 years at the Sun-Times, is joining Tribune Co. to lead its content marketing unit.
Barron, 55, was hired Thursday as chief content officer of Tribune Content Agency (formerly named Tribune Media Services News and Features Division). In his newly created position, which is separate from the newsroom, he will focus on branded content strategy, including the creation and distribution of sponsored content. Continue reading