Cumulus Media is finally getting down to business in its search for a new morning personality at WLUP FM 97.9.
Starting Monday, the classic rock station will begin a series of four weeklong "tryouts," testing various potential hosts and inviting listeners to register their feedback. The morning slot has been open since last September when The Loop revamped its lineup and parted company with Benjamin Bornstein, who was known on the air as Maxwell. Continue reading









