Robservations on the media beat:
A closer look at the latest Nielsen Audio survey shows Univision Chicago’s flagship WOJO 105.1-FM with a big win in two key adult demographics. The regional Mexican music station known as “La Que Buena 105.1” finished first in both 25-to-54 and 18-to-49 demos. (Nielsen guidelines prohibit publishing specific demographic shares.) "WOJO enjoys a very long heritage of leadership in the Spanish-language space, but it is especially gratifying when the station is at the very top of the entire marketplace among listeners in the key demographics most valued by advertisers," said Doug Levy, president and general manager of Univision Chicago. "The current ratings performance is proof positive that Chicago’s Hispanic consumer segment is not only large but also incredibly engaged with their favorite radio station — WOJO. I’m very proud of our team of programmers and personalities who make this station one of the very best in the industry." Continue reading