{"id":9517,"date":"2015-11-24T06:00:59","date_gmt":"2015-11-24T12:00:59","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=9517"},"modified":"2015-11-24T06:16:00","modified_gmt":"2015-11-24T12:16:00","slug":"waddle-silvy-most-valuable-to-mvp","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2015\/11\/24\/waddle-silvy-most-valuable-to-mvp\/","title":{"rendered":"Chicago radio ratings: \u2018Waddle & Silvy\u2019 most valuable to \u2019MVP"},"content":{"rendered":"
\"Marc<\/a>

<\/a> Marc Silverman and Tom Waddle<\/p><\/div>\n

When it comes to sports radio in Chicago, \u201cWaddle & Silvy\u201d are in a league of their own.<\/p>\n

Tom Waddle and Marc Silverman, now in their 10th year together as the afternoon duo on ESPN Radio\u00a0WMVP AM 1000, dominated the sports\/talk genre in Nielsen Audio ratings released Monday.<\/p>\n

For the survey period from October 8 to November 4, Waddle & Silvy not only turned up in the top 10 among all afternoon shows but finished first among men between 25 and 54, the station\u2019s money-making target demographic.<\/p>\n

\u201cWaddle has really turned into the Johnny Morris of this era,\u201d program director Adam Delevitt said in comparing his No. 1 star to another former Chicago Bear who reigned as the city\u2019s most popular sportscaster for decades.<\/p>\n

Delevitt also pointed to strong ratings for midday host David Kaplan just two months after he joined <\/a>ESPN 1000 from Tribune Media news\/talk WGN AM 720, where he\u2019d been a fixture for 20 years.<\/p>\n

The only sports talkers among the top 10 morning shows were\u00a0Mike Mulligan and Brian Hanley of CBS Radio\u00a0WSCR AM 670, who ranked second among men between 25 and 54.<\/p>\n

As expected, Chicago Cubs postseason play helped boost ratings for CBS Radio WBBM AM 780, but not enough for the all-news station to overtake iHeartMedia urban adult-contemporary WVAZ FM 102.7 for the top spot overall. As of the December survey, according to Ron Gleason, director of news and programming,\u00a0WBBM Newsradio will return to a full-time simulcast with WCFS FM 105.9, presumably putting the combo back on top decisively.<\/p>\n

With the Cubs moving<\/a> to The Score (replacing the less popular Chicago White Sox broadcasts), the competitive ratings picture could look a lot different this time next year.<\/p>\n

Here are the top 40 radio stations in the Chicago area followed by average share of listeners age 6 and older from 6 a.m. to midnight Monday through Sunday, as measured by Nielsen Audio from October 8 to November 4 (followed by previous month\u2019s share in parentheses):<\/em><\/p>\n

1) WVAZ FM 102.7<\/strong> 6.0 (5.8)
\n2) WBBM AM 780<\/strong> 5.9 (5.8)
\n3) WTMX FM 101.9<\/strong> 5.4 (5.3)
\n4) (tie) WKQX FM 101.1<\/strong> 3.7 (3.5)
\n4) (tie) WOJO FM 105.1<\/strong> 3.7 (3.7)
\n6) WGN AM 720<\/strong> 3.6 (3.3)
\n7) WKSC FM 103.5<\/strong> 3.5 (3.6)
\n8) (tie) WGCI FM 107.5<\/strong> 3.3 (3.5)
\n8) (tie) WJMK FM 104.3<\/strong> 3.3 (3.4)
\n8) (tie) WLIT FM 93.9<\/strong> 3.3 (3.2)
\n11) WBBM FM 96.3<\/strong> 3.0 (3.1)
\n12) (tie) WLS FM 94.7<\/strong> 2.8 (3.3)
\n12) (tie) WUSN FM 99.5<\/strong> 2.8 (2.8)
\n14) WDRV FM 97.1<\/strong> 2.7 (2.8)
\n15) (tie) WSHE FM 100.3<\/strong> 2.6 (2.4)
\n15) (tie) WXRT FM 93.1<\/strong> 2.6 (2.6)
\n17) (tie) WLUP FM 97.9<\/strong> 2.5 (2.6)
\n17) (tie) WMVP AM 1000<\/strong> 2.5 (2.1)
\n17) (tie) WPPN FM 106.7<\/strong> 2.5 (2.6)
\n20) (tie) WBEZ FM 91.5<\/strong> 2.2 (2.2)
\n20) (tie) WCFS FM 105.9<\/strong> 2.2 (2.3)
\n20) (tie) WSCR AM 670<\/strong> 2.2 (2.2)
\n23) (tie) WEBG FM 95.5<\/strong> 2.0 (2.0)
\n23) (tie) WPWX FM 92.3<\/strong> 2.0 (2.1)
\n25) WLS AM 890<\/strong> 1.8 (1.9)
\n26) WRME FM 87.7<\/strong> 1.7 (1.7)
\n27) WLEY FM 107.9<\/strong> 1.5 (1.6)
\n28) WJKL FM 94.3<\/strong> 1.3 (1.4)
\n29) WSRB FM 106.3<\/strong> 1.1 (1.2)
\n30) WFMT FM 98.7<\/strong> 1.0 (1.0)
\n31) (tie) WIIL FM 95.1<\/strong> 0.9 (1.2)
\n31) (tie) WMBI FM 90.1<\/strong> 0.9 (0.9)
\n31) (tie) WVIV FM 93.5<\/strong> 0.9 (1.2)
\n34) (tie) WIND AM 560<\/strong> 0.7 (0.9)
\n34) (tie) WXLC FM 102.3<\/strong> 0.7 (0.6)
\n36) (tie) WCPT AM 820<\/strong> 0.6 (0.7)
\n36) (tie) WERV FM 95.9<\/strong> 0.6 (0.5)
\n36) (tie) WGRB AM 1390<\/strong> 0.6 (0.5)
\n39) (tie) WCCQ FM 98.3<\/strong> 0.5 (0.5)
\n39) (tie) WSSR FM 96.7<\/strong> 0.5 (0.5)
\n39) (tie) WZSR FM 105.5<\/strong> 0.5 (0.5)<\/p>\n

Morning drive top 10<\/strong><\/p>\n

Here are Chicago\u2019s top 10 morning shows followed by average share of listeners age 6 and older from 6 to 10 a.m. Monday through Friday, as measured by Nielsen Audio (with previous month\u2019s share in parentheses):<\/em><\/p>\n

1) WBBM AM 780\/WCFS FM 105.9 (simulcast) Felicia Middlebrooks and Pat Cassidy<\/strong> 9.7 (9.5)
\n2) WTMX FM 101.9 Eric Ferguson and Kathy Hart<\/strong> 7.8 (7.9)
\n3) WVAZ FM 102.7 Steve Harvey<\/strong> 6.7 (5.8)
\n4) WGN AM 720 Steve Cochran<\/strong> 5.4 (5.0)
\n5) WOJO FM 105.1 Raul Molinar, Sylvia del Valle and Andres Maldonado<\/strong> 3.6 (3.7)
\n6) (tie) WKQX FM 101.1 Brian Phillips and Lou Lombardo<\/strong> 3.3 (3.1)
\n6) (tie) WSCR AM 670 Mike Mulligan and Brian Hanley<\/strong> 3.3 (3.6)
\n8) WKSC FM 103.5 Christopher \u201cFred\u201d Frederick and Angi Taylor<\/strong> 3.1 (3.3)
\n9) (tie) WBBM FM 96.3 J. Niice (Jamar McNeil) and Showbiz Shelly Menaker<\/strong> 2.7 (2.9)
\n9) (tie) WBEZ FM 91.5 NPR Morning Edition; Morning Shift with Tony Sarabia<\/strong> 2.7 (2.6)
\n9) (tie) WLIT FM 93.9 Kristina Zsenyuk<\/strong> 2.7 (2.8)<\/p>\n

Afternoon drive top 10<\/strong><\/p>\n

Here are Chicago\u2019s top 10 afternoon shows followed by average share of listeners age 6 and older from 3 to 7 p.m. Monday through Friday, as measured by Nielsen Audio (with previous month\u2019s share in parentheses):<\/em><\/p>\n

1) WBBM AM 780 Kris Kridel and Keith Johnson; Cubs baseball<\/strong> 5.6 (4.3)
\n2) WTMX FM 101.9 Koz (Kevin Koske)<\/strong> 5.2 (4.8)
\n3) WVAZ FM 102.7 Doug Banks<\/strong> 4.8 (5.1)
\n4) WKSC FM 103.5 Brady Broski<\/strong> 4.3 (4.0)
\n5) WKQX FM 101.1 Walter Flakus<\/strong> 4.1 (3.8)
\n6) WGCI FM 107.5 Tone Kapone<\/strong> 3.7 (3.5)
\n7) WLIT FM 93.9 Mick Lee<\/strong> 3.5 (3.5)
\n8) (tie) WBBM FM 96.3 Dougie Stylz and Justin Roman<\/strong> 3.3 (3.5)
\n8) (tie) WUSN FM 99.5 Shila Nathan<\/strong> 3.3 (3.1)
\n10) (tie) WMVP AM 1000 Tom Waddle and Marc Silverman<\/strong> 3.1 (3.0)
\n10) (tie) WOJO FM 105.1 Oswaldo Diaz<\/strong> 3.1 (3.4)<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to sports radio in Chicago, \u201cWaddle & Silvy\u201d are in a league of their own. Tom Waddle and Marc Silverman, now in their 10th year together as the afternoon duo on ESPN Radio\u00a0WMVP AM 1000, dominated the sports\/talk genre in Nielsen Audio ratings released Monday.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/9517"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=9517"}],"version-history":[{"count":13,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/9517\/revisions"}],"predecessor-version":[{"id":9530,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/9517\/revisions\/9530"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=9517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=9517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=9517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}