{"id":9270,"date":"2015-10-30T06:00:15","date_gmt":"2015-10-30T11:00:15","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=9270"},"modified":"2015-10-30T19:44:30","modified_gmt":"2015-10-31T00:44:30","slug":"abc-7-dresses-up-for-november-battle","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2015\/10\/30\/abc-7-dresses-up-for-november-battle\/","title":{"rendered":"ABC 7 dresses up for November battle"},"content":{"rendered":"
\"ABC<\/a>

<\/a> ABC 7 studio<\/p><\/div>\n

WLS-Channel 7 <\/a>goes into the November sweeps with a fancy new studio and a decidedly uphill battle for the late-news viewers that translate into advertising dollars.<\/p>\n

Although the ABC-owned station held the lead at 10 p.m. weekdays in total households, Nielsen numbers for October show that it fell farther behind NBC-owned WMAQ-Channel 5<\/a> among viewers between 25 and 54. It marked the sixth straight month that NBC 5 beat or tied ABC 7 in the vital \u201cmoney demo.\u201d<\/p>\n

With the addition of the hit series \u201cBlindspot\u201d<\/a> as its lead-in on Mondays, NBC 5 appears even more likely to win the key demo in November. By one estimate, prime time lead-ins account for 35 percent of a station\u2019s 10 p.m. news viewership.<\/p>\n

\"Irika<\/a>

Irika Sargent<\/p><\/div>\n

Just in time for sweeps, CBS-owned WBBM-Channel 2 <\/a>also unveiled a new on-air look for its newscasts with its new Monday-through-Friday news anchor, Irika Sargent, just in<\/a> from CBS-owned WFOR-TV in Miami.<\/p>\n

Tribune Media WGN-Channel 9,<\/a> which debuted its 10 p.m. newscast on October 5, finished fourth in households for the month. It may have squandered its strong momentum <\/a>at the outset when star meteorologist Tom Skilling left on a long-planned two-week vacation. WGN edged out CBS 2\u00a0for third place in the 25-to-54 race.<\/p>\n

The current sweeps period, which began Thursday, runs through November 25.<\/p>\n

Here are Nielsen ratings for all television households at 10 p.m. in October:<\/strong><\/p>\n