{"id":7737,"date":"2015-05-22T06:00:44","date_gmt":"2015-05-22T11:00:44","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=7737"},"modified":"2015-05-22T06:17:33","modified_gmt":"2015-05-22T11:17:33","slug":"nbc-5-wins-10-p-m-bragging-rights","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2015\/05\/22\/nbc-5-wins-10-p-m-bragging-rights\/","title":{"rendered":"NBC 5 wins 10 p.m. bragging rights"},"content":{"rendered":"<div id=\"attachment_7739\" style=\"width: 803px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/robertfeder.dailyherald.com\/2015\/05\/22\/nbc-5-wins-10-p-m-bragging-rights\/\"><img aria-describedby=\"caption-attachment-7739\" loading=\"lazy\" class=\"size-full wp-image-7739\" alt=\"NBC Tower\" src=\"\/wp-content\/uploads\/2015\/05\/NBC-Tower.png\" width=\"793\" height=\"595\" \/><\/a><p id=\"caption-attachment-7739\" class=\"wp-caption-text\"><\/a> NBC Tower<\/p><\/div>\n<p>By the narrowest of margins \u2014 <em>one-tenth of one percent<\/em> \u2014 <a href=\"http:\/\/www.nbcchicago.com \" target=\"_blank\">WMAQ-Channel 5<\/a>\u00a0eked out a first-place finish in key demographics for its 10 p.m. weekday newscast in May.<\/p>\n<p>But it was enough for the NBC-owned station to claim a rare victory Thursday over Chicago\u2019s perennial titleholder,\u00a0ABC-owned <a href=\"http:\/\/abc7chicago.com\" target=\"_blank\">WLS-Channel 7.<!--more--><\/a><\/p>\n<div id=\"attachment_7738\" style=\"width: 181px\" class=\"wp-caption alignleft\"><a href=\"\/wp-content\/uploads\/2015\/05\/David-Doebler.png\"><img aria-describedby=\"caption-attachment-7738\" loading=\"lazy\" class=\"size-medium wp-image-7738\" alt=\"David Doebler\" src=\"\/wp-content\/uploads\/2015\/05\/David-Doebler-171x300.png\" width=\"171\" height=\"300\" \/><\/a><p id=\"caption-attachment-7738\" class=\"wp-caption-text\">David Doebler<\/p><\/div>\n<p>\u201cWe\u2019ve made an investment in journalism and viewers are responding,\u201d said David Doebler, president and general manager of NBC 5. \u201cOver the last several years, we\u2019ve experienced steady growth thanks to our investment in building the market\u2019s most experienced weather team, the state\u2019s largest investigative team, and a deep and sincere commitment to the community through our \u2018Making a Difference\u2019 franchise.\u201d<\/p>\n<p>Prestige and pride may have been on the line more than actual revenue given the infinitesimal margin separating the two stations. But that didn\u2019t stop either one from resorting to a little <a href=\"http:\/\/www.robertfeder.com\/2015\/05\/20\/abc-7-tries-to-fight-back-at-sweeps-end\/\" target=\"_blank\">sleight of hand <\/a>in the final nights of the May sweeps, which ended Wednesday. By dropping commercials for the first 20 minutes or so of their newscasts, both stations showed how far they would go to retain viewers \u2014 and how much being first means to them.<\/p>\n<p>In the end, NBC 5 averaged a 3.6 percent share of adults between 25 and 54, the most important demo to advertisers. ABC 7 was right behind with a 3.5 share, while CBS-owned <a href=\"http:\/\/chicago.cbslocal.com\/station\/cbs-2\/\" target=\"_blank\">WBBM-Channel 2 <\/a>was out of the money with a 0.9 share. NBC 5 also won adults between 18 and 49 with a 2.5 share, followed by ABC 7 with a 2.3 share and CBS 2 with a 0.6 share.<\/p>\n<p>The news wasn\u2019t all bad for ABC 7, which still finished first in total households (reflecting the station's older viewership) and among women between 25 and 54.<\/p>\n<p>At least until the next sweeps, look for NBC 5 to make the most of its momentum.<\/p>\n<p>\u201cWe\u2019ve been really focused on the execution of our news strategy: good investigative, major news, and weather coverage \u2014 making sure we deliver a lot of quality news in the half-hour we have,\u201d said Frank Whittaker, station manager and vice president of news at NBC 5. \u201cI think our team has done an excellent job doing so this May.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By the narrowest of margins \u2014 one-tenth of one percent \u2014 WMAQ-Channel 5\u00a0eked out a first-place finish in key demographics for its 10 p.m. weekday newscast in May. But it was enough for the NBC-owned station to claim a rare victory Thursday over Chicago\u2019s perennial titleholder,\u00a0ABC-owned WLS-Channel 7.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7737"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=7737"}],"version-history":[{"count":8,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7737\/revisions"}],"predecessor-version":[{"id":7747,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7737\/revisions\/7747"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=7737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=7737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=7737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}