{"id":7704,"date":"2015-05-20T10:00:07","date_gmt":"2015-05-20T15:00:07","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=7704"},"modified":"2015-05-20T10:27:37","modified_gmt":"2015-05-20T15:27:37","slug":"abc-7-tries-to-fight-back-at-sweeps-end","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2015\/05\/20\/abc-7-tries-to-fight-back-at-sweeps-end\/","title":{"rendered":"ABC 7 tries to fight back at sweeps\u2019 end"},"content":{"rendered":"<div id=\"attachment_7705\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/robertfeder.dailyherald.com\/2015\/05\/20\/abc-7-tries-to-fight-back-at-sweeps-end\/\"><img aria-describedby=\"caption-attachment-7705\" loading=\"lazy\" class=\"size-large wp-image-7705\" alt=\"ABC 7's Mark Giangreco, Cheryl Burton, Ron Magers, Kathy Brock and Jerry Taft\" src=\"\/wp-content\/uploads\/2015\/05\/ABC-7-1024x582.jpg\" width=\"780\" height=\"443\" srcset=\"\/wp-content\/uploads\/2015\/05\/ABC-7-1024x582.jpg 1024w, \/wp-content\/uploads\/2015\/05\/ABC-7-300x170.jpg 300w, \/wp-content\/uploads\/2015\/05\/ABC-7-150x85.jpg 150w, \/wp-content\/uploads\/2015\/05\/ABC-7-1200x682.jpg 1200w, \/wp-content\/uploads\/2015\/05\/ABC-7-400x227.jpg 400w, \/wp-content\/uploads\/2015\/05\/ABC-7-800x455.jpg 800w, \/wp-content\/uploads\/2015\/05\/ABC-7-200x113.jpg 200w, \/wp-content\/uploads\/2015\/05\/ABC-7.jpg 1993w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><p id=\"caption-attachment-7705\" class=\"wp-caption-text\"><\/a> ABC 7's Mark Giangreco, Cheryl Burton, Ron Magers, Kathy Brock and Jerry Taft<\/p><\/div>\n<p>In a last-ditch effort to stave off defeat in the May sweeps, perennial market leader <a href=\"http:\/\/abc7chicago.com\" target=\"_blank\">WLS-Channel 7<\/a> is pulling out all the stops \u2014 and some of the commercials \u2014 from its 10 p.m. Monday through Friday newscast.<\/p>\n<p>On Monday and Tuesday night, the ABC-owned station dropped two commercial breaks from its late news, postponing its first interruption until 10:21 p.m. It\u2019s a maneuver designed to retain audience ratings by discouraging viewers from channel surfing.<!--more--><\/p>\n<p><a href=\"http:\/\/www.nbcchicago.com \" target=\"_blank\">WMAQ-Channel 5, <\/a>which has used the ploy in the past, responded by dropping its commercial breaks until 10:22 p.m. Tuesday. The NBC-owned station is <a href=\"http:\/\/www.robertfeder.com\/2015\/05\/18\/nbc-5-may-have-top-story-at-10-p-m\/\" target=\"_blank\">poised to overtake <\/a>ABC 7 among viewers between 25 and 54 \u2014 a key demographic driving advertising revenue.<\/p>\n<p>The move does not appear to have benefitted ABC 7 after all. As of Wednesday, NBC 5 continues to lead at 10 p.m. with a 3.6 percent share of the 25-to-54 audience over ABC 7\u2019s 3.4 share. Both stations are up compared with last May, but NBC 5 gained more ground.<\/p>\n<p>As measured by Nielsen Co., the May sweeps began April 23 and end Wednesday night.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a last-ditch effort to stave off defeat in the May sweeps, perennial market leader WLS-Channel 7 is pulling out all the stops \u2014 and some of the commercials \u2014 from its 10 p.m. Monday through Friday newscast. On Monday and Tuesday night, the ABC-owned station dropped two commercial breaks from its late news, postponing... <a class=\"more-link\" href=\"https:\/\/robertfeder.dailyherald.com\/2015\/05\/20\/abc-7-tries-to-fight-back-at-sweeps-end\/\">Continue reading <span class=\"meta-nav\">&#8594;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7704"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=7704"}],"version-history":[{"count":4,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7704\/revisions"}],"predecessor-version":[{"id":7709,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/7704\/revisions\/7709"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=7704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=7704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=7704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}