{"id":6061,"date":"2014-12-22T15:00:54","date_gmt":"2014-12-22T21:00:54","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=6061"},"modified":"2014-12-22T15:01:48","modified_gmt":"2014-12-22T21:01:48","slug":"top-ratings-bring-christmas-cheer-to-wlit","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2014\/12\/22\/top-ratings-bring-christmas-cheer-to-wlit\/","title":{"rendered":"Top ratings bring Christmas cheer to WLIT"},"content":{"rendered":"
\"Edison<\/a>

<\/a> Edison the Reindeer and Santa Claus<\/p><\/div>\n

Nonstop Christmas music on WLIT FM 93.9 <\/a>catapulted the iHeartMedia adult contemporary station to the top of the latest Nielsen Audio radio ratings.<\/p>\n

Figures released Monday showed 93.9 MyFM in first place with a 7.7 percent share of all listeners and a cumulative weekly audience of 2,427,500 for the period from November 6 to December 3. In the previous survey, the station ranked ninth with a 1,824,800 cume.<\/p>\n

Marking its 14th consecutive year as \"Chicago's Christmas Station,\" 93.9 MyFM flipped the switch<\/a> on November 14. Edison the Reindeer returned as its official holiday mascot.<\/p>\n

Following WLIT in overall audience were: iHeartMedia urban adult-contemporary WVAZ FM 102.7 <\/a>with a 7.3 share; CBS Radio all-news WBBM AM 780\/WCFS FM 105.9<\/a> with a 6.2 share; Hubbard Radio hot adult-contemporary WTMX FM 101.9<\/a> with a 4.9 share; and iHeartMedia Top 40 WKSC FM 103.5<\/a> with a 4.3 share.<\/p>\n

Among listeners between 25 and 54, the top five were: WVAZ with 7.1 share; WLIT with a 6.7 share; WTMX with a 6.3 share; WKSC with a 5.1 share; and Univision Radio regional Mexican WOJO FM 105.1<\/a> with a 4.0 share.<\/p>\n

All that ho-ho-ho, however, wasn\u2019t enough for 93.9 MyFM to overtake Newsradio 780\/105.9 for the top spot in morning drive. Here\u2019s a look at Chicago\u2019s top 10 morning shows among listeners age 6 and older from 6 to 10 a.m. Monday through Friday, followed by average share (with previous month\u2019s share in parentheses).<\/p>\n

Click on the arrows to advance the photos:<\/em><\/p>\n\n\t