{"id":5518,"date":"2014-10-30T19:00:01","date_gmt":"2014-10-31T00:00:01","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=5518"},"modified":"2014-10-30T20:04:06","modified_gmt":"2014-10-31T01:04:06","slug":"its-showtime-again-for-steve-dahl-on-wls","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2014\/10\/30\/its-showtime-again-for-steve-dahl-on-wls\/","title":{"rendered":"It\u2019s showtime again for Steve Dahl on WLS"},"content":{"rendered":"
\"Steve<\/a>

<\/a> Steve Dahl<\/p><\/div>\n

Monday marks Steve Dahl\u2019s return as afternoon personality on WLS AM 890 <\/a>\u2014 and a comeback to terrestrial radio that many of his fans probably thought would never happen.<\/p>\n

\u201cI\u2019m excited for it,\u201d Dahl said Thursday. \u201cIt\u2019s been six years since I last had my own radio show. I\u2019m pretty sure it\u2019s like riding a bicycle, but I\u2019m going to wear a helmet just in case.\u201d<\/p>\n

Airing from 2 to 6 p.m. weekdays on the Cumulus Media news\/talk station, Dahl\u2019s new show will feature musician Dag Juhlin and producer Brendan Greeley as regulars, along with news anchor Jennifer Keiper and traffic reporter Christina Filiaggi. He\u2019ll broadcast each day from WLS studios at 190 North State Street, which also is the headquarters of ABC-owned WLS-Channel 7 (soon to be the new home of a certain meteorologist<\/a>).<\/p>\n

\u201cI\u2019m hoping to run into Cheryl Scott in the lobby,\u201d Dahl said.<\/p>\n

According to the three-year deal<\/a> he signed earlier this month, the Chicago radio legend will continue to host a separate daily podcast for paid subscribers to the Steve Dahl Network,<\/a> with Cumulus Media partnering in the venture he launched in August 2011. But it\u2019s Dahl\u2019s return to afternoons on WLS \u2014 where he and former partner Garry Meier reigned supreme from 1981 to 1986 \u2014 that probably will be watched most closely.<\/p>\n

Based on the final ratings for his predecessors, Roe Conn and Richard Roeper, Dahl may have nowhere to go but up: In the last month of \u201cRoe & Roeper,\u201d WLS finished 24th in afternoons with a 1.5 percent audience share. Among listeners between 25 and 54 \u2014 a key demo for advertisers \u2014 the station tied for 26th in afternoons with a 1.3 share.<\/p>\n

What are Dahl\u2019s goals? \u201cI\u2019m shooting for at least 23rd overall and 25th adults 25-54.\u201d<\/p>\n