<\/a> June 17, 1994<\/p><\/div>\n
On June 17, 1994, the opening ceremonies<\/a> of the World Cup were held at Soldier Field in Chicago. That same day, President Bill Clinton delivered a speech<\/a> to residents of Robert Taylor Homes on the South Side. Yet both stories got short shrift on the 10 o\u2019clock news that night.<\/em><\/p>\n
None of the 95 million Americans who tuned in knew that what followed would become a national obsession for more than a year or would usher in a new era in popular culture. It\u2019s been persuasively argued<\/a>\u00a0that reality television was born that night. (Hello, Kardashians!)<\/em><\/p>\n
Here is my Sun-Times column of June 19, 1994. (Posted with permission.)<\/em><\/p>\n
Live on TV, Millions See the Fall<\/strong><\/p>\n
O.J. Simpson<\/p><\/div>\n
Simpson finally walked out of the van under cover of darkness. After following the nail-biting drama for hours, it seemed like an oddly unsatisfying conclusion for viewers who had hoped for a glimpse of the star.<\/p>\n
\u201cThis has been the most incredible series of events that we have ever witnessed on a single news story,\u201d said one L.A. news anchor. For once, tabloid television\u2019s hyperbole proved true.<\/p>\n
Despite inevitable comparisons with earlier live television events, this particular one was possible only through the combination of uniquely \u201990s technology. Simpson\u2019s cellular phone calls served as a homing device for police. Once authorities had zeroed in on the white Ford Bronco he was calling from, television\u2019s use of video cameras mounted inside helicopters and a galaxy of satellites brought it all home.<\/p>\n
The embarrassment of Simpson\u2019s initial escape notwithstanding, the Los Angeles Police Department fared well from a television image viewpoint. The trail of police cars keeping a respectful distance while following Simpson and the patience and restraint police showed before his surrender contrasted starkly with the LAPD depicted on the infamous Rodney King video. Score one for public relations.<\/p>\n
Throughout prime time, NBC showed a split screen of the Simpson pursuit in Los Angeles and live coverage of Game 5 of the NBA Finals in New York. Which mattered more? It seemed as if NBC couldn\u2019t decide.<\/p>\n
Another casualty of the night was that Chicago television newsrooms were forced to jettison stories they had been working on all day. The spectacular opening of the World Cup here and the visit of President Clinton to the Robert Taylor Homes were practically ignored.<\/p>\n
The night also proved again that once television jumps onto a live, breaking story, there\u2019s no getting off and no telling how and when it will finally end.<\/p>\n
Along the way, ABC aired a live call from a man who claimed to be a neighbor sitting inside a nearby van with a clear view of Simpson in his driveway. He ended his supposed eyewitness account with the phrase \u201cBabba-Booey,\u201d a signal of allegiance to shock jock Howard Stern. Al Michaels then sadly informed Jennings that they had been hoaxed.<\/p>\n
Yet another price of live television.<\/p>\n","protected":false},"excerpt":{"rendered":"
On June 17, 1994, the opening ceremonies of the World Cup were held at Soldier Field in Chicago. That same day, President Bill Clinton delivered a speech to residents of Robert Taylor Homes on the South Side. Yet both stories got short shrift on the 10 o\u2019clock news that night. Instead, Chicago and the rest... Continue reading