{"id":2612,"date":"2014-03-05T13:00:14","date_gmt":"2014-03-05T19:00:14","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=2612"},"modified":"2014-03-05T13:12:25","modified_gmt":"2014-03-05T19:12:25","slug":"abc-7-adds-first-alert-to-weather-front","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2014\/03\/05\/abc-7-adds-first-alert-to-weather-front\/","title":{"rendered":"ABC 7 adds \u2018First Alert\u2019 to weather front"},"content":{"rendered":"<p><a href=\"\/wp-content\/uploads\/2014\/03\/First-Alert.png\"><a href=\"https:\/\/robertfeder.dailyherald.com\/2014\/03\/05\/abc-7-adds-first-alert-to-weather-front\/\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2614\" alt=\"First Alert\" src=\"\/wp-content\/uploads\/2014\/03\/First-Alert.png\" width=\"588\" height=\"329\" srcset=\"\/wp-content\/uploads\/2014\/03\/First-Alert.png 588w, \/wp-content\/uploads\/2014\/03\/First-Alert-300x167.png 300w, \/wp-content\/uploads\/2014\/03\/First-Alert-150x83.png 150w, \/wp-content\/uploads\/2014\/03\/First-Alert-400x223.png 400w, \/wp-content\/uploads\/2014\/03\/First-Alert-200x111.png 200w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><\/a>At <a href=\"http:\/\/abclocal.go.com\/wls\/index\" target=\"_blank\">WLS-Channel 7<\/a> they\u2019re not just giving you the weather anymore. Now they\u2019re giving you \u201cABC 7 First Alert Weather.\u201d<\/p>\n<p>The ABC-owned station this week <a href=\"http:\/\/www.newscaststudio.com\/2014\/03\/03\/chicago-abcs-rebrands-wx\/\" target=\"_blank\">unveiled the rebranding<\/a> of weather segments on its newscasts and digital platforms and in a new weather-themed image campaign.<!--more--><\/p>\n<div id=\"attachment_2613\" style=\"width: 138px\" class=\"wp-caption alignleft\"><a href=\"\/wp-content\/uploads\/2014\/03\/Jerry-Taft.png\"><img aria-describedby=\"caption-attachment-2613\" loading=\"lazy\" class=\"size-full wp-image-2613\" alt=\"Jerry Taft\" src=\"\/wp-content\/uploads\/2014\/03\/Jerry-Taft.png\" width=\"128\" height=\"179\" \/><\/a><p id=\"caption-attachment-2613\" class=\"wp-caption-text\">Jerry Taft<\/p><\/div>\n<p>\u201cAs most Chicagoans know, Jerry Taft and the ABC 7 Weather Team have been keeping viewers up to date on the ever changing weather conditions in Chicagoland for decades,\u201d a station spokeswoman said. \u201cBy using 'First Alert,' we will continue to reinforce our commitment \u00a0to keep viewers informed in the most timely and accurate manner.\u201d<\/p>\n<p>The move follows similar weather branding at WXYZ-TV in Detroit and WTVD-TV in Raleigh-Durham, North Carolina, among other stations.<\/p>\n<p>Last October, ABC 7 <a href=\"http:\/\/www.robertfeder.com\/2013\/10\/16\/abc-7-looks-forward-to-return-of-eyewitness-news\/\" target=\"_blank\">returned<\/a> to branding itself as \u201cEyewitness News,\u201d the franchise it held from 1969 to 1996. John Idler, president and general manager, called the move \"a desire to freshen up the look of the station.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At WLS-Channel 7 they\u2019re not just giving you the weather anymore. Now they\u2019re giving you \u201cABC 7 First Alert Weather.\u201d The ABC-owned station this week unveiled the rebranding of weather segments on its newscasts and digital platforms and in a new weather-themed image campaign.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/2612"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":5,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/2612\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/2612\/revisions\/2620"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=2612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=2612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}