{"id":21697,"date":"2019-05-13T13:20:08","date_gmt":"2019-05-13T18:20:08","guid":{"rendered":"https:\/\/www.robertfeder.com\/?p=21697"},"modified":"2019-05-13T14:06:05","modified_gmt":"2019-05-13T19:06:05","slug":"cumulus-stations-accept-ads-newstalk-rival-wbez","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2019\/05\/13\/cumulus-stations-accept-ads-newstalk-rival-wbez\/","title":{"rendered":"Cumulus stations accept ads for news\/talk rival WBEZ"},"content":{"rendered":"
\"\"<\/a>

<\/a> Chicago Public Media WBEZ<\/p><\/div>\n

While conservative blowtorch WLS 890-AM<\/a> and NPR affiliate WBEZ 91.5-FM<\/a> may find themselves on opposite sides of the political spectrum, they\u2019re both battling it out for Chicago\u2019s news\/talk radio listeners.<\/p>\n

So it\u2019s been surprising to hear commercials for WBEZ airing on a couple of other stations owned by the parent company of WLS.<\/p>\n

For several weeks, paid ads for NPR\u2019s \u201cMorning Edition,\u201d the flagship program of Chicago Public Media\u2019s WBEZ, have been turning up on Cumulus Media classic hits WLS 94.7-FM and alternative rock WKQX 101.1-FM.<\/p>\n

\"\"<\/a>

Marv Nyren<\/p><\/div>\n

Marv Nyren, vice president and market manager of Cumulus Chicago, said he agreed to the unusual arrangement despite that it conveys a clear message to check out the competition.<\/p>\n

Calling it \u201cmainly a financial decision,\u201d Nyren said he welcomed the business as long as he could approve the wording of the spot. He declined to say how much the public broadcaster's ad agency paid.<\/p>\n

Research indicates that WBEZ shares only about 8 percent of its audience with WLS FM and about 3 percent with WKQX. There\u2019s undoubtedly a greater audience crossover between WBEZ and WLS AM \u2014 although it\u2019s hard to imagine listeners to \u201cMorning Edition\u201d on WBEZ and Mancow Muller\u2019s morning show on WLS AM having much in common.<\/p>\n

Before he joined<\/a> Cumulus Media in 2017, Nyren worked for Chicago Public Media as vice president of corporate sponsorship. \u201cYou could say it made me more comfortable knowing what the product was,\u201d he acknowledged.<\/p>\n

In the latest Nielsen Audio survey, WBEZ ranked ninth overall with a 3.4 percent audience share, and WLS AM ranked 23rd with a 1.7 share.<\/p>\n","protected":false},"excerpt":{"rendered":"

While conservative blowtorch WLS 890-AM and NPR affiliate WBEZ 91.5-FM may find themselves on opposite sides of the political spectrum, they\u2019re both battling it out for Chicago\u2019s news\/talk radio listeners. So it\u2019s been surprising to hear commercials for WBEZ airing on a couple of other stations owned by the parent company of WLS.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/21697"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=21697"}],"version-history":[{"count":5,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/21697\/revisions"}],"predecessor-version":[{"id":21704,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/21697\/revisions\/21704"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=21697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=21697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=21697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}