<\/a> Tronc<\/p><\/div>\n
Two years after the parent company of the Chicago Tribune<\/a> renamed itself tronc,<\/a> it\u2019s going back to calling itself Tribune Publishing, the company announced today.<\/p>\n
The name change, which formally takes effect Tuesday, will close a sorry chapter in the history of the Chicago media giant, which drew nearly universal revulsion and ridicule<\/a> when it unleashed<\/a> tronc on the world in June 2016.<\/p>\n
Tribune Publishing<\/p><\/div>\n
The monosyllabic, lower case moniker was meant to stand for \u201ctribune online content\u201d and underscore the company\u2019s shift from newspaper publisher to a \u201ccontent curation and monetization engine\" under then-chairman Michael Ferro. The rebranding also was intended to differentiate Tribune Publishing from Tribune Media,<\/a> the broadcasting company from which it spun off in 2014.<\/p>\n
Here is the text of the memo from Dearborn:<\/strong><\/p>\n