{"id":17452,"date":"2018-03-27T12:50:14","date_gmt":"2018-03-27T17:50:14","guid":{"rendered":"http:\/\/www.robertfeder.com\/?p=17452"},"modified":"2018-03-28T08:58:52","modified_gmt":"2018-03-28T13:58:52","slug":"sun-times-unveil-makeover-wednesday","status":"publish","type":"post","link":"https:\/\/robertfeder.dailyherald.com\/2018\/03\/27\/sun-times-unveil-makeover-wednesday\/","title":{"rendered":"Sun-Times to unveil makeover Wednesday"},"content":{"rendered":"
\"\"<\/a>

<\/a> Three versions of new Sun-Times logo (Graphic courtesy of Sun-Times)<\/p><\/div>\n

Hello, Sweetheart, get me rewrite: Eight months into its new ownership the Chicago Sun-Times<\/a> will roll out an entirely redesigned newspaper and website Wednesday.<\/p>\n

The new look, new logo and new slogan (\u201cThe hardest-working paper in America\u201d<\/em>) are intended to reflect what CEO Edwin Eisendrath calls \u201cour mission as a news company \u2014 that we have the backs of working men and women in Chicago.\u201d<\/p>\n

Gone will be the branded pages<\/a> of USA Today (including national news, world news, business news and national sports news), which have appeared in the Sun-Times since 2015. Stories from USA Today and other wire services will still appear in the paper, but they will be selected and laid out by Sun-Times editors.<\/p>\n

\u201cWe will be an all-Sun-Times newspaper again for the first time in a very long time,\u201d said Eisendrath, who headed the coalition of organized labor and other investors that bought the financially troubled company last July. With a boost from the U.S. Justice Department, the move thwarted a bid by Chicago Tribune parent company tronc to acquire the Sun-Times.<\/p>\n

Working with the Sun-Times on the redesign and rebranding was Ogilvy & Mather, <\/a>the advertising, marketing and public relations agency.<\/p>\n

\"\"<\/a>

Current Sun-Times logo<\/p><\/div>\n

\u201cThis is us reclaiming our brand in the wake of the Ferro era,\u201d said Sun-Times editor-in-chief Chris Fusco, referring to the unpopular Michael Ferro, who headed former Sun-Times parent company Wrapports from 2011 to 2016. Even the new logo is a step in that direction: \u201cWe\u2019re taking away the bull\u2019s eye of the Ferro era and replacing it with a star from the Chicago flag, which reflects our ownership by Chicagoans who are members of various unions,\u201d he said.\u00a0\u201cThis is going to be a distinctly Chicago product.\"<\/p>\n

Added Fusco: \"We wanted to get this done in the first quarter to make a statement that we\u2019re moving quickly with improving our news products. To be at the point where we can do this in the first year of new ownership was important to us.\u201d<\/p>\n

\"\"<\/a>

Chicago Sun-Times (March 28, 2018)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Hello, Sweetheart, get me rewrite: Eight months into its new ownership the Chicago Sun-Times will roll out an entirely redesigned newspaper and website Wednesday. The new look, new logo and new slogan (\u201cThe hardest-working paper in America\u201d) are intended to reflect what CEO Edwin Eisendrath calls \u201cour mission as a news company \u2014 that we... Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/17452"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=17452"}],"version-history":[{"count":8,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/17452\/revisions"}],"predecessor-version":[{"id":17464,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/17452\/revisions\/17464"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=17452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=17452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=17452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}