Skydeck Chicago<\/a> at Willis Tower. At 5 p.m. Thursday, 93.9 MYfm morning host Kristina Kage (accompanied by Edison the Reindeer) will flip the lights there to Christmas colors.<\/p>\nLast year the switch to Christmas music came on November 12. As usual, ratings skyrocketed: By mid-December listenership peaked with a cumulative weekly audience of 4,057,700 and an average quarter-hour share of 16.7 percent \u2014 nearly triple the next closest competitor.<\/p>\n
How does that compare with the station\u2019s normal format? In the latest Nielsen Audio survey, WLIT ranked 11th with a 3.1 share and 1,737,200 weekly cume.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ready or not, Chicago, it\u2019s time for Christmas on the radio again. At 4:05 p.m. Thursday, WLIT FM 93.9, the iHeartMedia adult contemporary station, will switch to holiday music around the clock for the 16th consecutive year. Edison the Reindeer returns as mascot of \u201cChicago\u2019s Christmas Station.\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/12706"}],"collection":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/comments?post=12706"}],"version-history":[{"count":6,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/12706\/revisions"}],"predecessor-version":[{"id":12713,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/posts\/12706\/revisions\/12713"}],"wp:attachment":[{"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/media?parent=12706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/categories?post=12706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertfeder.dailyherald.com\/wp-json\/wp\/v2\/tags?post=12706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}