Clear Channel Media and Entertainment Chicago has transformed WLIT 93.9 FM into "93.9 MY FM," switching off one of the market's most enduring adult-contemporary radio brands after 24 years as Chicago's Lite FM.
The rebranding, along with a broadened playlist of music from the '80s to the present, debuted at 9 a.m. Monday. The station said it would announce "a stellar programming line-up with local on-air personalities" at the end of June.
"We received feedback from thousands of listeners who want a station that is as diverse as Chicago, with commercial-free commutes so their drives are full of music," Tommy Austin, vice president of programming for Clear Channel Chicago, said in a statement. "93.9 MY FM will play the best songs from the '80s until now with all different styles and textures, reflecting what our listeners want to hear. MY 93.9 will also continue the Holiday music tradition later in the year."
In the latest Arbitron survey, WLIT tied for 13th among listeners between 25 and 54 with a 2.8 share. Among women 25-54, the station tied for eighth with 3.5 share.